Online Brand Guide

In imageshop, your profile elements, graphics and image files are always safely stored and easily available at the highest quality. With imageshop’s Brand Guide, you can provide instructions and guidelines to ensure that your brand is always presented uniformly and in accordance with your company’s guidelines. A good brand guide will ensure brand consistency and make it easy for anyone involved in PR and marketing to work with your brand. Brand Guide is seamlessly integrated with your company’s image archive, imageshop.

Set up your Brand Guide in imageshop with guidelines, direct downloading of images, videos, logos and graphics. With your brand concept handy, you can set up your imageshop Brand Guide in only a few minutes. Brand Guide is easy, intuitive and user-friendly. Use our template as your starting point, then drag and drop elements to create a structure to suit your business. Within the framework of Brand Guide, you can choose colours, images and design.

You set up Brand Guide internally in imageshop, but it can also be displayed on your own URL, for example https://brandguide.yourcompany.no

What does a Brand Guide contain?

The size and nature of a business will typically also affect the scope and content of its Brand Guide. Smaller businesses need fewer details. Regardless of size, every business should develop guidelines for Identity, Personality and Authenticity.

Identity

It is vital for the identity of a brand that its visual presentation is consistent. This section of the Brand Guide demonstrates examples of how logos and graphic elements should be displayed in various situations, in colour, black and white, in print and online, etc.

It can also be a good idea to provide examples of incorrect logo use (incorrect colours, positioning etc.).

Personality

All brands have a look and feel; the feel being the essence of a brand’s appeal. To help ensure that the essence of your brand is presented consistently, it is a good idea to list personality traits that the brand should always communicate. List four or five personality traits in Brand Guide that your brand should always convey.

Authenticity

It can be challenging to come across as authentic and credible at all times. We always have to make compromises as a brand develops. To ensure brand authenticity, your Brand Guide should include a list of elements which must NOT be compromised. You will have to revise this list over time, to stay in tune with major or minor marketing decisions.