Everyone has a brand, whether they are a business, organization, or a public entity. And the visual identity of the organization is a critical part of that brand, for which it is important to have clear guidelines.
A brand book, also called a brand guide, is a document that contains these guidelines. It provides guidance to employees and external designers who work with the brand. With a good brand book, you ensure that the company’s brand appears recognizable and professional across different platforms. It also saves time as the visual elements are easily accessible when needed.
With Imageshop, you can easily create a professional and practical brand book, tailored to your company’s needs. The brand book is integrated with the image bank and includes guidelines, instructions, and direct downloads of the company’s graphical assets. The company’s employees, as well as external designers and contributors, get an easy and intuitive way to work with the brand, logo, fonts, colors, images, and graphics.
Setting up a brand book in Imageshop is easy. Use our ready-to-go template as a starting point, and create the structure that fits your business with the intuitive drag-and-drop system. You decide the colors, images, content and structure. Here are just a few examples that show how varied brand books in Imageshop can be:
You decide if the brand book should be public, like in the examples above, or if access should be limited. The brand book will be set up for one language, you decide which language you want.
A brand book from Imageshop is easy to administrate, easy to use, and gives your business a professional and time-saving tool to handle the most important asset you have: your brand!
Read more in our blog: Why your business should have an online brand book
Contact our customer support or your project manager and we will help you get going with your own brand book!
